RFK Racing Earns Prestigious Accolades for Marketing Excellence

RFK Racing Earns Prestigious Accolades for Marketing Excellence

RFK Racing Earns Prestigious Accolades for Marketing Excellence
Award-Winning Marketing Team Scores Multiple Platinum and Gold Awards in ’23 Hermes Creative Awards


CONCORD, N.C. (June 14, 2023) – RFK Racing, a leader in motorsports marketing innovation, has been awarded multiple Hermes Creative Awards by the Association of Marketing and Communication Professionals for its outstanding creativity, innovation, and excellence in the field of marketing. RFK was once again recognized in multiple categories, highlighting the team’s comprehensive approach and diverse expertise, while reflecting the its commitment to delivering cutting-edge solutions and generating impactful results for its partners.

“These awards are a testament to the incredible talent, dedication, and creativity of both our team and the partners we work with,” said RFK VP of marketing and communications Kevin Woods. “Winning marketing awards is not just a recognition of excellence. It is a testament to the power of creativity, innovation and strategic thinking and showcases the ability to connect with audiences, create impactful campaigns and leave a lasting impression in a very competitive landscape.”

Platinum Winners are recognized for their excellence in terms of quality, creativity and resourcefulness, with only 17 percent of over 6000 annual entries receiving the top honor. RFK brought home Platinum Awards for its collaborative efforts with team partners Fastenal, Fifth Third Bank, Castrol and King’s Hawaiian. In addition, the team won Gold Awards for campaigns with newcomer Esperion and Navistar.

RFK has been recognized over 60 times for various marketing achievements, solidify the team’s position as a trailblazer in leveraging social and digital marketing campaigns to create impactful and engaging experiences. In addition to the Hermes, the team has taken home top honors on numerous occasions from the PR News Platinum Awards, Social Media Icon Awards, NASCAR MarCom Industry Awards, dotCOMM, MarCom Awards and others. 

2023 RFK Racing Hermes Creative Awards

Title                                                       Award                   Category                                                              Partner

ASMR Video Series                          Platinum              Social Content Campaign                              Castrol
Manufacturing Speed                    Platinum              Social Media Campaign                                  Fastenal

Month of May                                   Platinum              Integrated Marketing Campaign                 Fifth Third Bank

Slider Sunday                                     Platinum              Social Ad Campaign                                         King’s Hawaiian

RFK Truckin’                                       Gold                      Social Media Campaign                                  Navistar/RFK

Esperion Launch Campaign          Gold                      Social Content Campaign                              Esperion 


RFK Racing continues to set new benchmarks for social media excellence, consistently devising innovative strategies that resonate with audiences and deliver exceptional partner-based results. The team remains committed to leveraging the latest trends and technologies to provide unparalleled social media experiences for its partners and fans.

About RFK Racing
RFK Racing, in its 36th season in 2023, features an ownership lineup pairing one of the sport’s most iconic names, Jack Roush, along with NASCAR Champion, Brad Keselowski, and Fenway Sports Group owner John Henry. Roush initially founded the team in 1988 and it has since become one of the most successful racing operations in the world, propelling him to be the first NASCAR owner to amass three hundred wins and capturing eight championships, including back-to-back NASCAR Cup titles in 2003 and 2004. Keselowski, a former owner in the NASCAR Truck Series, brings to the team a championship mindset himself having won the 2012 NASCAR Cup Series Championship. In 2007, Roush partnered with Henry, who also owns Major League Baseball’s Boston Red Sox, English Premier League’s Liverpool F.C., and the NHL’s Pittsburgh Penguins, to form Roush Fenway Racing. Off the track, RFK is a leader and proven winner in NASCAR marketing solutions, having produced multiple award-winning social media, digital content and experiential marketing campaigns. Visit rfkracing.com, and follow the team on all social platforms @rfkracing.