10/02/2016
Roush Fenway “Driven for a Cause” In Support of National Breast Cancer Awareness Month
Roush Fenway “Driven for a Cause” In Support of National Breast Cancer Awareness Month
CONCORD, N.C. (Oct. 2, 2016) – Roush Fenway Racing will again utilize its award-winning ‘Driven’ Marketing program in support of National Breast Cancer Awareness month in October. The ‘Driven for a Cause’ campaign will use various elements to highlight cause awareness and support throughout the month.
All of Roush Fenway’s race cars will carry special ‘pink ribbon Driven logos’ in each of the month’s events. In addition, Greg Biffle will run a special pink Ford EcoBoost paint scheme on his No. 16 Ford Fusion at Charlotte Motor Speedway on Oct. 8. Other Roush Fenway Racing Fords will feature special pink numbers during the Charlotte event.
During the month of October, team owner Jack Roush will don a pink ‘Driven for a Cause’ shirt on NASCAR Sprint Cup Series race days in an effort to bring more awareness to the cause.
At Roush Fenway’s Annual Fall Fan Appreciation Day on Thursday, October 6, fans will be invited to participate in the pink-themed ‘Driven for a Cause’ selfie-booth, complete with pink props. Fans who utilize the social media platform Snap Chat and are onsite for Fan Day will also have the opportunity to use a special geofilter with the ‘Driven for a Cause’ logo. All participants are encouraged to share these photos with family and friends on social media using the #DrivenforaCause hashtag.
For fans with a sweet tooth, starting at 7 a.m. on Fan Day, Roush Fenway will have Krispy Kreme donuts on sale, with proceeds going to Carolina Breast Friends.
Roush Fenway is offering ‘Driven for a Cause’ merchandise, with a percentage of the proceeds going to Carolina Breast Friends.
Roush Fenway Racing is the winningest team in NASCAR history, fielding multiple teams in NASCAR Sprint Cup Series and NASCAR XFINITY Series competition with drivers Greg Biffle, Ricky Stenhouse Jr., Trevor Bayne, Ryan Reed, Chris Buescher and Bubba Wallace. Now in its 29th season, Roush Fenway is a leader in driver development, having launched the careers for many of the top drivers in the sport. Off-track, Roush Fenway is a leader in NASCAR marketing solutions, pioneering motorsport’s first team-focused TV show and producing multiple award-winning digital and experiential marketing campaigns. Roush Fenway is co-owned by Jack Roush, the winningest team owner in NASCAR history and Fenway Sports Group, parent company of Major League Baseball’s Boston Red Sox and English Premier League’s Liverpool F.C. Visit RoushFenway.com, circle on Google+, become a fan on Facebook and Instagram and follow on Twitter at @roushfenway.
Contact: Kevin Woods, kwoods@roushfenway.com
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