July 6, 2016 (Concord, NC) – Fifty-three names of brave individuals who are currently fighting or have fought a battle with cancer will be featured on the No. 17 Fifth Third Ford for the NASCAR Sprint Cup Series (NSCS) race at Kentucky Speedway this weekend.

A longtime supporter of Stand Up To Cancer (SU2C), Fifth Third Bank, in partnership with Ricky Stenhouse Jr.,  reached out to NASCAR fans asking them to #StandUpwithRicky and honor a friend or family member who has fought or is in the fight against cancer by sharing their story.  For every story shared with the hashtag #StandUpwithRicky, Fifth Third Bank made a donation to Stand Up To Cancer up to $20,000.

“I’m honored to be a part of this campaign to raise funds and awareness for a great cause,” said Stenhouse. “I don’t know anyone whose life has not been affected by cancer in one way or another.  This car has 53 names on it, but it represents millions fighting the battle every day.”

In addition to the money donated during the #StandUpwithRicky campaign, Fifth Third will be donating $530  for every lap Stenhouse makes at the Quaker State 400 race.  Fifth Third will also continue its #howifight campaign through December 31.  From running a 10K to bringing dinner to a neighbor fighting cancer, Fifth Third is encouraging everyone to share how they fight using #howifight. Fifth Third Bank will donate $1 per eligible hashtag usage to Stand Up To Cancer up to $500,000. You can see how people fight and get full details at  To date, Fifth Third Bank has donated over $6.2 million to Stand Up To Cancer.

“With cancer impacting so many, we asked ourselves, ‘Could a bank help in the fight against this disease?’ ” Maria Veltre, executive vice president and chief marketing officer for Fifth Third Bank, said. “That was more than three years ago, and we’ve proven since that we can make a difference with the help of our customers, employees and members of our communities, and now leveraging the power of celebrity with Ricky Stenhouse Jr. With this campaign we want to highlight all the ways that we help fight every day.”

About Fifth Third Bank

Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. The Company has $142 billion in assets and operates 1,241 full-service Banking Centers, including 95 Bank Mart® locations, most open seven days a week, inside select grocery stores and over 2,500 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Investment Advisors. Fifth Third also has an 18.3% interest in Vantiv Holding, LLC. Fifth Third is among the largest money managers in the Midwest and, as of March 31, 2016, had $303 billion in assets under care, of which it managed $26 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at Fifth Third’s common stock is traded on the Nasdaq® Global Select Market under the symbol “FITB.” Fifth Third Bank was established in 1858.  Member FDIC, Equal Housing Lender

About Roush Fenway Racing

Roush Fenway Racing is the winningest team in NASCAR history, fielding multiple teams in NASCAR Sprint Cup Series and NASCAR XFINITY Series competition with drivers Greg Biffle, Ricky Stenhouse Jr., Trevor Bayne, Ryan Reed, Chris Buescher and Bubba Wallace. Now in its 29th season, Roush Fenway is a leader in driver development, having launched the careers for many of the top drivers in the sport. Off-track, Roush Fenway is a leader in NASCAR marketing solutions, pioneering motorsport’s first team-focused TV show and producing multiple award-winning digital and experiential marketing campaigns. Roush Fenway is co-owned by Jack Roush, the winningest team owner in NASCAR history and Fenway Sports Group, parent company of Major League Baseball’s Boston Red Sox and English Premier League’s Liverpool F.C. Visit, circle on Google+, become a fan on Facebook and Instagram and follow on Twitter at @roushfenway.

About Stand Up To Cancer

Stand Up To Cancer (SU2C) raises funds to accelerate the pace of research to get new therapies to patients quickly and save lives now. SU2C, a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization, was established in 2008 by film and media leaders who utilize the industry’s resources to engage the public in supporting a new, collaborative model of cancer research, and to increase awareness about progress being made in the fight against the disease. As SU2C’s scientific partner, the American Association for Cancer Research (AACR) and a Scientific Advisory Committee led by Nobel Laureate Phillip A. Sharp, Ph.D., conduct rigorous, competitive review processes to identify the best research proposals to recommend for funding, oversee grants administration, and provide expert review of research progress.

Current members of the SU2C Council of Founders and Advisors (CFA) include Katie Couric, Sherry Lansing, Kathleen Lobb, Lisa Paulsen, Rusty Robertson, Sue Schwartz, Pamela Oas Williams, and Ellen Ziffren. The late co-founder Laura Ziskin executive produced the Sept. 5, 2008, and Sept. 10, 2010 Stand Up To Cancer roadblock fundraising telecasts. All current CFA members were producers of the 2012 and 2014 telecasts, with Lisa Paulsen and Pam Williams serving as executive producers in 2014. SU2C was formally launched on May 27, 2008. Sung Poblete, Ph.D., R.N., has served as SU2C’s president and CEO since 2011.

For more information on Stand Up To Cancer, visit