07/08/2025
RFK Racing Joins Forces with NTangible as Official Mental Fitness Partner, Enhancing Pit Crew Performance Through Groundbreaking Assessment
RFK Racing Joins Forces with NTangible as Official Mental Fitness Partner, Enhancing Pit Crew Performance Through Groundbreaking Assessment
CONCORD, N.C. (July 8, 2025) — Roush Fenway Keselowski (RFK) Racing today announced a strategic partnership with NTangible, a leading provider of mental fitness assessments for elite performers. As the newest member of the RFK Tek Alliance, NTangible will deliver advanced mental fitness evaluations to RFK Racing’s pit crews, supporting efforts to enhance performance under pressure and sustain a competitive advantage in the high-intensity environment of motorsports.
Established in 2023, the RFK Tek Alliance unites top-tier technology and performance partners to drive innovation across all facets of RFK Racing’s operations. NTangible becomes the alliance’s first partner dedicated specifically to mental fitness and psychological resilience.
“Integrating NTangible’s platform into our talent pipeline equips us with a data-driven approach to evaluating and developing mental fitness,” said Doug Randolph, Partner and Performance Director for RFK Racing. “This partnership enhances our ability to recruit individuals with the right mental attributes for high-stakes environments and to tailor development programs that optimize decision-making, composure, and adaptability.”
NTangible’s proprietary assessment platform provides predictive insights within minutes, enabling performance staff to evaluate key cognitive traits such as composure, processing speed, and role compatibility. Unlike conventional personality assessments, NTangible’s tools are specifically designed for high-performance environments and are already in use across professional baseball, football, and Olympic programs.
“RFK is setting the standard for what elite teams should expect from their support systems,” said Dan Connerty, CEO of NTangible. “By focusing not just on physical training but on the unseen mental game, they’re putting their crew members in position to succeed in the moments that matter most. That’s exactly what NTangible is built for.”
As part of the partnership, NTangible’s assessments will be integrated into RFK Racing’s processes for crew selection, training, and ongoing development. This initiative aims to optimize current team performance while also identifying and cultivating the next generation of pit crew talent — individuals equipped with the cognitive and psychological strengths required to succeed in the most demanding moments in sport.
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About RFK Racing
RFK Racing, in its 38th season in 2025, features an ownership lineup pairing one of the sport’s most iconic names, Jack Roush, along with NASCAR Champion, Brad Keselowski, and Fenway Sports Group owner John Henry. Roush initially founded the team in 1988 and it has since become one of the most successful racing operations in the world, propelling him to be the first NASCAR owner to amass three hundred wins and capturing eight championships, including back-to-back NASCAR Cup titles in 2003 and 2004. Keselowski, a former owner in the NASCAR Truck Series, is the 2012 NASCAR Cup Series Champion. In 2007, Roush partnered with Henry, who also owns Major League Baseball’s Boston Red Sox, English Premier League’s Liverpool F.C., and the NHL’s Pittsburgh Penguins, to form Roush Fenway Racing. Off the track, RFK is a leader and proven winner in NASCAR marketing solutions, having produced multiple award-winning social media, digital content and experiential marketing campaigns. Visit rfkracing.com, and follow the team on all social platforms @rfkracing.
